The Facebook Advertising Workshop Welcome to the Facebook Advertising Workshop The Completion Level of Your Training. 0.00% Module 1 - Introduction to the course Facebook Advertising Overview Paid advertising on the Internet used to be dominated by Google with their Adwords product and Microsoft, whose product is now known as Bing. This is no longer the case. Facebook, Twitter, LinkedIn and many others, all offer some kind of paid marketing option. In this workshop we are looking at Facebook's Ad system and how it can be used to drive traffic to your website in a cost-effective way. Be sure to also download the free Guide and checklist to help you to make the most of this training. Video - Facebook Advertising Introduction http://digitalmarketingpitstop.com/wp-content/uploads/2017/07/video01.mp4 Module 2 - Facebook Ads vs Google AdWords Why and when should you choose Facebook Ads instead of Google Adwords? Video - Google Ads vs Facebook Ads http://digitalmarketingpitstop.com/wp-content/uploads/2017/07/video02.mp4 Module 3 - Targeting Finding the Right Audience for your Facebook Ads Facebook collects a lot of information about its members and it is that iformtion that makes it possible to target the people that would be receptive to hearing about your product or service. The next video explains in detail how you can use Facebooks to laser-target the right people for your ads campaign. Video Finding The Right Audience http://digitalmarketingpitstop.com/wp-content/uploads/2017/07/video03.mp4 Module 4 - Types of Ad Offered By Facebook How to decide which type of Facebook ad to run. http://digitalmarketingpitstop.com/wp-content/uploads/2017/07/video04.mp4 Module 5 - Make Your Ad Stand Out Get Noticed Lots of businesses use Facebook ads - because they work and they are cost effective. So how can you make your ads stand out from all the others? Video - Make Your Facebook Ads Stand Out http://digitalmarketingpitstop.com/wp-content/uploads/2017/07/video05.mp4 Module 6 - Define Your Campaigns Objectives A Wide coice of Possible Outcomes Facebook ads are very fexible and allow you to define a number of different objectives as the desired outcome of someone clicking on one of your ads. The next video deals with all the available ad objectives to help you find the right one for you. Video - Facebook Ad Campaign Objectives http://digitalmarketingpitstop.com/wp-content/uploads/2017/07/video06.mp4 Module 7 - Your Facebook Ad Bidding Strategy Even Small Businesses Can Compete With the Big Players Video - Bidding For You Facebook Ads http://digitalmarketingpitstop.com/wp-content/uploads/2017/07/video07.mp4 Module 8 - Creating A Facebook Page Every business should have a Facebook page Video - Your Facebook Business Page http://digitalmarketingpitstop.com/wp-content/uploads/2017/07/video08.mp4 Module 9 - Testing Your Ads Split Testing ads like the professionals Video - Spit Testing Your Facebook Ads http://digitalmarketingpitstop.com/wp-content/uploads/2017/07/video09.mp4 Module 10 - Measuring & Monitoring - Facebook Analytics Your advertising analytics data helps you be even more effective Video - Analysing Facebook Ad Performance http://digitalmarketingpitstop.com/wp-content/uploads/2017/07/video10.mp4