Paid advertising on the Internet used to be dominated by Google with their Adwords product and Microsoft, whose product is now known as Bing.

This is no longer the case. Facebook, Twitter, LinkedIn and many others, all offer some kind of paid marketing option.

In this workshop we are looking at Facebook's Ad system and how it can be used to drive traffic to your website in a cost-effective way.

Be sure to also download the free Guide and checklist to help you to make the most of this training.

Facebook collects a lot of information about its members and it is that iformtion that makes it possible to target the people that would be receptive to hearing about your product or service. The next video explains in detail how you can use Facebooks to laser-target the right people for your ads campaign.

Lots of businesses use Facebook ads - because they work and they are cost effective.

So how can you make your ads stand out from all the others?

Facebook ads are very fexible and allow you to define a number of different objectives as the desired outcome of someone clicking on one of your ads.

The next video deals with all the available ad objectives to help you find the right one for you.