What Do We Want? – More Leads

When Do We Want Them? – NOW!

If your website plays a part in generating sales, acquiring customers, clients or patients, taking bookings, subscriptions or whatever else you may do for a living, then you will already know that a constant flow of interested people visiting your website is essential to its success.

What you may not yet know is that the website traffic you need doesn’t just find you by accident, you have to make yourself visible to it at the time that it is available – and the ways in which you can do that are rapidly, and constantly, changing.

Below you will find help and advice on many of the ways that you can start generating more traffic for your website. It’s time to put your Digital Marketing Strategy and marketing plan into action – with Digital Marketing Pitstop.

The  Elements of Lead Generation Success


All businesses need leads.

Whatever you call them, leads, enquiries, requests for an estimate or quote, it doesn’t matter. They are all the same thing really. People who, at the beginning of the process, are interested in the product or service you provide.

In this planning workshop we will look at ways in which you can generate online awareness of your business and generate inbound leads for you to follow up and convert into sales.

Our model for developing Lead Generation (LeadGen) campaigns is based on the concept of Visibility. Your business has to be visible online when someone who needs or wants your product/service is actively looking for a supplier.

Below, we share with you our tools and techniques for harnessing all of these and taking your business forward with a solid Lead Generation Campaign.

Leads From Social Media

People say things on Social Media websites, sometimes those things may concern you or your brand, whether good or bad you need to be aware of it and take any necessary action.
Find out how you can listen to the “Buzz” and how best to respond to it.

Leads From Pay Per Click Ads

Social Media is the perfect place to form alliances with others who have similar, or complementary, interests. Most platforms have a group structure to support this with LinkedIn being possibly the most useful for B2B marketing and Facebook being way out in front for B2C work.

Leads From Content Marketing

Social Media is a great place to talk about things that you know a lot about – like your products and services for example. Don’t be tempted to turn your Tweets, Posts and other content into a pitch-fest however. Give information, educate and entertain if you want people to engage with you.

Leads From Email Marketing

An increasing number of businesses now regard Social Media as one of their main sales channels. It isn’t right for all products and services of course but it’s absolutely perfect for a lot of them – let’s work out a strategy for selling your products and services in the most effective places.

How to Use Instagram Multiple Image Posts

Want to create dynamic Instagram posts? Wondering how to combine multiple images and videos into one post on Instagram? Combining a series of images with video in an Instagram post lets you deliver a more complete marketing message. In this article, you’ll discover...
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LinkedIn Advertising Options

LinkedIn is the "go to" Social Media platform for many professionals and they are usually happy  to share their "personal" details with others over the LinkedIn system. Now you can target those professionals very accurately with your products and services - here's...
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Social Media Marketing

Don't be selfish - your website needs to socialise too Seriously, we can't fit in all the reasons why you have to get this right into this small box so follow this link and be amazed.
Read More

logo1nowordsLead Generation Planning Toolkit

Generate Leads With Facebook

Facebook Facts

70% of small businesses have acquired customers through Facebook
• 864 million Facebook users sign in every day
• 5 new Facebook profiles are created every second
• Nearly all social media users use Facebook
• 80% of “other” social network users also use Facebook
• Facebook has nearly 1.4 billion users
• 1.31billion mobile monthly active users
• 526 million of its monthly active users access Facebook solely from their mobile devices.
• 47% of all Internet users are on Facebook
• 4.5 billion likes are generated daily
• 72% of online adults are using Facebook,
• 62% of the entire adult population is using the site
• 60% of Facebook users sign in every day
• 72% of online adults visit Facebook at least once per month
• 45% of internet users aged 65+ use Facebook
• Uploads of videos to Facebook exceeds YouTube
• Facebook drives 23% of all website traffic
• Each day on Facebook, there are 350 million photos uploaded; ; and 10 billion messages sent
• 77% of B2C companies have acquired customers through Facebook.

Facebook Advertising Options

Facebook offers a wide range of advertising options to suit many different industries and requirements. Their strength lies in the ability to target very precisely defined audiences with a range of different ad types and objectives. This is all thanks to the in-depth demographic data that Facebook holds about its members.

Don’t fall into the the “Facebook is just for kids” trap – it isn’t. In fact, although the age range 20-29 yrs is the biggest single group, the combined 30+ age groups represent over 63% of all Facebook users.

Other Facebook Options

Some options on Facebook are free to use and the most useful of these is the ability to set up a “Business Page.” Every business should have a business page and don’t just pay lip-service to it – set it up properly and optimise it because if you do, many more people will find you from it.

You should post regularly to Facebook, along with other Social Media platfroms, but bear in mind that posting alone will not increase your business – people have to interact with your posts before they will bring you any benefit.

Time to go to the Facebook Marketing Workshop to find out more.

Pinterest

Pinterest Facts

Pinterest Facts

  • 80% of Internet users on Pinterest are female
  • Pinterest has 100 million monthly active users
  • 88% purchase a product they pinned
  • 75% of usage comes from Mobile Devices
  • 83% of active users prefer to follow a brand than a notable celebrity
  • 80% of women and 50% of men remain active on Pinterest
  • 90% of US online specialty retailers use Pinterest
  • Shopping: Every day nearly 2 million people Pin product rich Pins
  • Articles: More than 14 million articles are Pinned each day
  • 2/3 of all the content people Pin is from a business’ website
  • Pinterest accounts for 25% of all retail website referral traffic
Pinterest Marketing Options

The first stage in any marketing campaign should be to get a clear idea of who you are targeting. Download the free Customer Avatar Planning Worksheet and let’s make sure we are targeting the right demographics.

Twitter

Twitter Facts

Twitter Facts

  • 50% of Twitter users tweet every single day
  • 67% of Twitter users are far more likely to buy from brands they follow on Twitter
  • 34% of marketers have used Twitter to successfully generate new leads
  • 37% of Twitter users will purchase from a brand they follow
  • 90% of Twitter users say they follow businesses to get discounts and promos
  • Twitter has 316 million active users
  • 100 million users log in daily
  • 88% of Twitter users are on mobile
  • 500 million tweets are sent per day
  • The average Twitter User follows five or more businesses
  • Over 1/3 of Twitter users will buy from a brand they follow
  • People with Twitter on their smartphone are 79% more likely to access their account several times per day
  • Tweets containing image links have a 5x higher engagement rate
Twitter Marketing Options

YouTube

YouTube Facts

YouTube Facts

  • YouTube has over a billion users–almost a third of all people on the Internet
  • Every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views
  • YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S
  • On mobile, the average viewing session is now more than 40 minutes
  • More than half of YouTube views come from mobile devices
  • 6 Billion hours of video are watched per month on YouTube
  • There are 1 billion mobile video views per day on YouTube
  • 59% of viewers will watch a video to completion if less than 1 minute long
  • 64% of consumers are more likely to buy a product after watching a video about it
YouTube Marketing Options

Social Selling
How to Generate Leads and Sales from Social Media

LInkedIn

LinkedIn Facts

LinkedIn Facts

  • LinkedIn has 364 million registered members
  • 1 in 3 professionals use LinkedIn
  • 40% of Linkedin users login daily
  • 41% of users visit Linkedin via mobile
  • Linkedin profiles with photos are 11xs more likely to be viewed
  • Linkedin has more than 300 million users
  • 79% of LinkedIn users are age 35+
  • 2 new users sign up to LinkedIn every second
  • LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually
  • 91% of B2B marketers use LinkedIn to distribute content
  • Nearly 65% of B2B companies have acquired a customer through LinkedIn
LinkedIn Marketing Options

LinkedIn off a range of advertising and promoted content opportunities – see our quick guide to LinkedIn Advertising Options here.

Instagram

Instagram Facts
Instagram Marketing Options
Increase Engagement With Facebook Promoted Posts

New to Facebook Advertising? Start here with Facebook Promoted Posts.

Google+

Google+ Facts

Google+ Marketing Options

Abstract industrial background, vector illustration.Just Updated

Our Basic Lead Generation Funnel which uses PPC ads to generate new customers and maximise their lifetime spend.

This is an ideal funnel for those just starting out with Marketing Automation, Email Marketing and Inbound Lead Generation.

The process starts with carefully targeted PPC ads which take the prospect to a customised and highly optimised landing page.
Once on the landing page the prospect goes through a process which could have one of several outcomes – each of which triggering a follow-up sequence designed to grow the mailing list and make more sales.

Get this proven, easy to use starter funnel for free – anyone with a Pitstop Pass, even a free start up pass, can download it, along with the implementation notes that you will need in order to make it all happen.
The funnel can be used with a free email management system such as Mailchimp, (depending on the number of contacts), and is a fast and efficient way of building or expanding your customer base.

Alternatively, if you don’t have time to do it yourself, we offer it as a “Done For You” service for just £99 – you just press “Go” and watch it all fall into place!

See more Done-for-You services here.

Our Other Lead Generation Funnels Include

Leads From Facebook Funnel

Let our funnel builders show you how to tap into the vast traffic volumes who visit Facebook everyday and add them to your mailing list.

Lead Generation Workshops & Resources

Get Leads From Blogging

Visit our Content Marketing Workshop to find out more about blogging to attract traffic to your website.

A regularly updated blog is an excellent tool for attracting attention to your product or service. Blogs should be informative and should always include a CTA, (Call To Action) to enable the visitor to contact you if he/she wants to.

With a little guidance you could have a blog that is gradually building up a following and some of those followers will, at some point, become customers.

 

Get Leads From Email Marketing

Visit our Email Marketing Workshop.

Email marketing is without doubt one of the most effective ways of marketing your products and services. The conversion rates are better than almost any other marketing channel and your mailshots can be very targeted.

 

Get Leads From Social Media

The people you want to visit your website probably spend a lot of time on Social Media websites like Facebook, Twitter, LinkedIn, Google+ and Pinterest.

Visit our Content Marketing Workshop to find out more about blogging to attract traffic to your website.

Get Leads From Twitter Ads

Twitter introduced their ad services to get a slice of the pie previously being eaten by Google. Their “Twitter Cards” concept is very effective at obtaining contact data and you should certainly be taking a look at all of their ad options. Twitter stores a lot of demographic data about their members making accurate targeting a simple and effective task.

Get the details from our Twitter Advertising Guide here.

Get Leads From Content

The people you want to attract to your website, your audience, are scattered all over the Internet looking for content that is of interest to them. If you are lucky enough to have a well-written “authority” website then they will probably be coming to your website to get their information. However, the fact that you are reading this probably means that, as yet, you’re not in that position.

So how can you make it happen? It isn’t difficult but it is hard work and it is time consuming – we can help with all of that and help you to attract people to your website with strategically placed content of different kinds – video, text, audio, training and images, (e.g. infographics).

Visit our Content Marketing Workshop to find out more about using your content, (and sometimes other people’s), to attract traffic to your website.

Get Leads From Google Adwords

Pay Per Click advertising using Google AdWords is a fast and cost-effective way to get your message out there and start attracting website traffic that can lead to enquiries and sales.
Visit our PPC Workshop to find out more about using Google PPC to attract traffic to your website.

Become A Certified Customer Acquisition Specialist

One thing that always catches the attention of business owners and managers is the proven ability to generate new business. If you are really serious about being good at that, this is the course for you.

Get Leads From Facebook Ads

Despite Google’s dominance of the online Pay Per Click space, in recent years Facebook has become a force to be reckoned with as well and their demographic targeting facilities currently far outperform those of Google. Now Facebook offers easy to use ways of obtaining user contact details too – take a look at our Facebook Advertising Guide soon.

Get Leads With Ryan Deiss' "Machine"

Unleash the power of Digital Marketer’s “Machine” – truly a weapon of mass conversion!

Get Leads With Press Releases

A well written and timely Press Release can put your message in front of thousands of journalists, bloggers, broadcasters, reviewers and other media professionals. If you want to see a real increase in visibility then this could be for you. Check out our Content Marketing workshop for more about Press Releases.

Get Leads From YouTube Ads

It is now well known that YouTube is the world’s second largest search engine

Get the details from our YouTube Advertising Guide here.

Get Leads From LinkedIn

LinkedIn offers exposure to the worlds largest professional network with detailed demographic targeting options for laser-precision in your campaign audiences

Get the details from our LinkedIn Marketing Guide here.

Get Leads From Google Call-Only Ads

Google offer a range of ways to target searches made on mobile devices – phones, smartphones and tablets. The NEW Google Call-Only ads eliminate the hit and miss element of old style mobile ads and ensure that if someone is interested in what you do you get a sales call, everytime!
Visit our PPC Workshop to find out more about using Google Mobile Call-Only ads to attract traffic to your website.

Get Leads With A Sales Funnel

Take out the haphazard element of your marketing and let us design a full-featured sales funnel for your business.

Get Leads With Lists & Quizzes

Two of the best-loved types of content out there right now, people love lists and quizzes. Learn how to use this fact to generate leads and traffic for your business.

Get Leads With Google Maps & "Google My Business"

Two of the best-loved types of content out there right now, people love lists and quizzes. Learn how to use this fact to generate leads and traffic for your business.