What Do We Want? – More Leads

When Do We Want Them? – NOW!

If your website plays a part in generating sales, acquiring customers, clients or patients, taking bookings, subscriptions or whatever else you may do for a living, then you will already know that a constant flow of interested people visiting your website is essential to its success.

What you may not yet know is that the website traffic you need doesn’t just find you by accident, you have to make yourself visible to it at the time that it is available – and the ways in which you can do that are rapidly, and constantly, changing.

Below you will find help and advice on many of the ways that you can start generating more traffic for your website. It’s time to put your Digital Marketing Strategy and marketing plan into action – with Digital Marketing Pitstop.

Lead Generation Toolkit

All businesses need leads.

Whatever you call them, leads, enquiries, requests for an estimate or quote or people visiting your physical shop or business premises, it doesn’t matter. They are all the same thing really. People who, at the beginning of the process, are interested in the product or service you provide.

In this planning workshop we will look at ways in which you can generate online awareness of your business and generate inbound leads for you to follow up and convert into sales.

Below, we share with you our tools and techniques for harnessing all of these and taking your business forward with a solid Lead Generation Campaign.

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CHOOSE YOUR LEAD SOURCE

Get Leads From Content Marketing

When you, or someone else, writes about your company or the products or services it supplies, an opportunity is created to generate traffic to your website which may result in a new lead being generated.

This aspect of your lead generation strategy needs careful attention to make sure that you are making the most of these opportunities.

Content Marketing is a vast and complex subject but it is a powerful and sustainable way of generating leads – visit our Content Marketing Workshop to find out more.

Get Leads From Press Releases

When you, or someone else, writes about your company or the products or services it supplies, an opportunity is created to generate traffic to your website which may result in a new lead being generated.

This aspect of your lead generation strategy needs careful attention to make sure that you are making the most of these opportunities.

Content Marketing is a vast and complex subject but it is a powerful and sustainable way of generating leads – visit our Content Marketing Workshop to find out more.

Leads From Social Media

People say things on Social Media websites, sometimes those things may concern you or your brand, whether good or bad you need to be aware of it and take any necessary action.
Find out how you can listen to the “Buzz,” how best to respond to it and how you can use it for lead generation.

Get Leads From Paid Ads (PPC)

Pay Per Click, (PPC) and other forms of paid online advertising are an essential part of many business’ digital marketing stategy.

A PPC campaign on Google, or elsewhere, can deliver interested, targeted, ready-to-buy traffic to your website (or preferably to a special high-converting landing page), within minutes of pressing “Go”.

But PPC is not without its risks – if you get it wrong it can end up costing a fortune and delivering little. Don’t make that mistake, our PPC Marketing workshop will show you how.

Leads From Email Marketing

Visit our Email Marketing Workshop.

Email marketing is without doubt one of the most effective ways of marketing your products and services. The conversion rates are better than almost any other marketing channel and your mailshots can be very targeted.

Email marketing is the most well-established and widely-used form of online marketing and is used by countless thousands of businesses of all sizes and types, all over the world.

There’s a reason for that – it works!

Like many marketing tools however, email marketing can be a problem if not used correctly. Disgruntled customers won’t buy again and inappropriate use of email can upset the applecart very quickly.

We know a thing or two about email marketing – use our email marketing workshops and guides to get your email campaigns right.

Get Leads From Local Listings & Maps

Pay Per Click, (PPC) and other forms of paid online advertising are an essential part of many business’ digital marketing stategy.

A PPC campaign on Google, or elsewhere, can deliver interested, targeted, ready-to-buy traffic to your website (or preferably to a special high-converting landing page), within minutes of pressing “Go”.

But PPC is not without its risks – if you get it wrong it can end up costing a fortune and delivering little. Don’t make that mistake, our PPC Marketing workshop will show you how.

Build Your Lead Generation Funnel

Whichever lead source you choose, you will want to make sure that your new leads are dealt with in the most effective way – leading to a “converison” at the end of the process.

A conversion can be a sale or a service, a sign-up, a request for a quotation, or a visitor to your premises – anything that is relevant to your business.

A Marketing funnel can make all of that possible – from initial interest through to the final conversion – automatically! Find out how to design and build yours today by visiting our Marketing Funnel Workshop.

RESEARCH & PLANNING

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Do The Course

Abstract industrial background, vector illustration.Our Basic Lead Generation Funnel which uses PPC ads to generate new customers and maximise their lifetime spend.
This is an ideal funnel for those just starting out with Marketing Automation, Email Marketing and Inbound Lead Generation.

The process starts with carefully targeted PPC ads which take the prospect to a customised and highly optimised landing page.
Once on the landing page the prospect goes through a process which could have one of several outcomes – each of which triggering a follow-up sequence designed to grow the mailing list and make more sales.

Get this proven, easy to use starter funnel for free – anyone with a Pitstop Pass, even a free start up pass, can download it, along with the implementation notes that you will need in order to make it all happen.

The funnel can be used with a free email management system such as Mailchimp, (depending on the number of contacts), and is a fast and efficient way of building or expanding your customer base.

Alternatively, if you don’t have time to do it yourself, we offer it as a “Done For You” service for just £99 – you just press “Go” and watch it all fall into place!

See more Done-for-You services here.

IMPLEMENTATION

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Do The Course